What is Digital Marketing and Why do Pharma Companies Need it

Digital marketing is now necessary for every business because a common marketing phrase you’ll hear is: “go where your customers are.” And with everything going digital and everyone having some form of online presence, it’s a no-brainer to not take your marketing strategy digital–even as a pharma company.

It is a cost-effective method for getting your brand in the eyes of your ideal audience, especially in an industry like the pharma industry. Customers’ preferences have changed, and if, as a business, you don’t adopt the new strategies, your customers will leave you to brands who understand this and are serving them accordingly. So why does your pharma company need digital marketing?

To Build an Online Community of Loyal Customers 

The motive of creating content online is to build loyal customers and, of course, make sales. Once you can make your customers a part of your community by producing insightful content on your social media and blog platform consistently, they will want to patronize you more and tell their loved ones about your brand. Studies show that  61% of people are more likely to buy from companies that deliver unique content.

And before a patient seeks medical appointments, they usually read content relating to healthcare online  to get an idea of what’s going on. And if it’s your pharma business they land on, you’ll automatically create trust and loyalty in them about your brand.

To Create a Personal Connection Between You and Your Customers

In the pharmaceutical field, patients would want to keep in touch with you without having to come to you in-person. With messaging apps, chatbots, and email marketing software, you can easily communicate with your customers and inform them about new helpful products and attend to their queries. This strategy will increase your brand efficiency, transparency, and overall create that needed personal connection between you and your customer.

To Generate Leads and Make Sales From Your Website Through SEO

Your website is a handy tool in your customer acquisition strategy. By following the right SEO practices, you improve your search ranking, which will increase your page visits, get people to enquire about your business, and of course, make you more sales. According to an article by Deck7, “Search Ranking for important keywords is a crucial factor for pharma companies that develops credibility among patients and other healthcare providers.” When this is achieved, you’ll have customers coming to you passively.

Your website should be packed with thorough details about your product, so it will be easier for the doctors prescribing it and for the patients who need to do their research before taking your drug.

Let Moonraker Handle Digital Marketing for Your Pharma Company

Moonraker comprises over 50 marketing professionals with a combined 100+ years of experience. We know what it takes to conduct expert-level digital marketing for pharma companies that deliver real results.

Most of our clients recover their investment within the first six months. From there on out, it’s a stable profit and significantly more of it. We are confident that once you see the results, we will have the pleasure of working with you for a long time.

Let’s help you take your pharma company to the next level.


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